Your logo design needs to look flawless on swag giveaway items, your website, hard copy press releases and of course on your signage. Whether you’re printing a banner for a trade show, ordering a permanent awning for the storefront or incorporating your logo into a Vegas-style LED sign, it needs to translate across any and all platforms. Some business owners have a several versions of their logo, all complementary and clearly in the same family, but for different sizes and uses.
Designing a logo is no easy task, and should always be left to a professional. It’s the cornerstone of your branding. The wrong logo will look dated quickly, be difficult to understand or might suggest something wildly different than what you’re after. Always hire a professional logo designer instead of taking the DIY approach.
For signage, your logo needs to follow some basic requirements. If it doesn’t fit these rules, it might be time to create a new version just for these platforms.
Logos and Signage: A Perfect Match
Signs come in all shapes, sizes and in all kinds of materials. However, most business signs are relatively large. A logo that has a lot of text, images, or colors can make a plus-sized sign look busy. Many business signs are also designed to be seen and understood quickly (think of someone driving by at 40 mph). You don’t want to overload a sign with too much of anything.
Busy logos can work when they’re featured on a website or in a mailing piece because the audience will have time to take them all in. Busy logos on a sign can be distracting. Simplicity is key. Bear these graphic design basics in mind:
- Choose no more than three colors. Any more, and the eye can’t consume the overall message in just a glance (plus the more colors you use, the more expensive the printing will be).
- Select a classic, sans-serif font. Sans-serif fonts like Arial or Calibri are meant for shorter words and phrases. You only need serif fonts (such as Times New Roman) for longer texts, because it helps to urge the eye along and ties the letters together. Sans-serif fonts can also withstand the test of time and trends better.
- Get a focus group on board. Do your logo, colors, any images, etc., tell the story of your business? Is it clear that you’re a burger joint, or do people think your bike shop is actually a BrewCycle tour? Focus groups, informal social media polls and surveys can all clue you in as to what your logo really suggests.
Taking your logo to the next level with a signage investment, especially a permanent fixture, is a big undertaking. There is no room for mistakes. Call IG Sign and Construction and connect with logo design experts who can help you create the perfect signage logo for your business.